Adfactors PR - Senior Account Manager - Client Servicing - Mutual Fund

ABOUT US

Adfactors PR, founded in 1997, is the youngest firm among its top peers. It is also India's largest PR firm.

A multi-specialist, full-service firm, we serve over 300 retained clients across 40 cities in India. The clients include some of the largest corporations, conglomerates, financial institutions and governments,as well as a host of bright, young start-ups and unicorns.

We have a track-record of successfully delivering on complex and challenging PR briefs - often characterised by high stakes, urgency and a sense of uncertainty about the potential outcomes.

Our approach is rooted in robust problem-definition and customizing the solution. In an industry builton standard templates and processes, we explore creative solutions for each brief. And, of course,superior execution is a widely acknowledged strength of Adfactors PR.

Our business is built on a few simple tenets. In a complex world with trust deficit, we believe public relations is 90 per cent behavior and 10 per cent communications. We believe relationships are key to sustainable business and integrity, while transparency, purpose and fairness are critical elements of a successful public relations programme.

As a firm, we practice what we preach. Culture is our strength and our culture is built on simple tenets of integrity, transparency, fairness and simplicity. Constant, incremental innovation for creating value for our clients is also a part of our value system. The few businesses that we do not work for include :

Tobacco, alcohol, meat-processing and gambling.

In 2014 and 2015, we won every single agency recognition for PR firms in India/South Asia. We also became the first Indian firm to have won global recognitions for our campaigns. In the last two years, we have won over 60 awards for PR campaign excellence at prestigious fora such as The Holmes Report, PRWeek, Campaign, GoaFest and exchange4media - surpassing our peer group by a wide margin.

Why Join US-

With the largest per capita working space in the Indian communications sector, Adfactors PR provides one of the best working environments in the industry. We make the largest investments in training our people. Our office is equipped with a gym, and a canteen that provides high-quality, subsidised food.

We have a visiting physician and organise daily yoga classes. And most of all, we smile a lot :-)

JOB DESCRIPTION

ROLE: Senior Account Manager

Reporting to: Group Head/Account Director

Location: Mumbai

Key Responsibilities of the role :

The Senior Account Manager is - Client Servicing Leader- of a group Practice area within Adfactors PR and is responsible for the successful Planning, implementation and reporting of the client servicing initiatives for a Group of Clients.

- Proven ability to develop strategies/creative platforms and concepts that simultaneously leverage traditional and social media for clients and lead the same for team

- Independently develop and oversee development of media strategy documents, goals, media targets, pitch angles and media materials reflect in-depth knowledge of clients- top-tier media,communications objectives and desired outcomes, are strong in both structure and which require minimal input from senior team leadership

- Demonstrated knowledge of top-tier traditional and social media outlets relevant to client business; able to generate and guide teams to deliver strong media relations results through client programming and client-approved relationships with relevant media

- Build solid knowledge of clients- business objectives and industry expertise in your team proven ability to identify opportunities, trends and potential issues that may impact clients- business and/or communications programs, and recommend appropriate actions.

- Seen as an expert in strong oral and written communications skills

- Start to oversee monitoring of effective social media monitoring and measurement to uncover both business and communication insights and opportunities

- Maintain regular client contact providing counsel on strategic matters and prospect information; serve as the senior contact for the client on most assignments

- Assist team management through the development of client counsel memos, long-term strategic client plans and recommendations, as needed. Develop budgets and creating presentations. Proactively generate new ideas and opportunities to ensure program success

- Have sound knowledge for financial analysis, ensure fiscal and accounting practices are followed relative to vendor procurement and payment process

- Develop and deliver solid counsel, and demonstrate relevant leadership in client meetings and presentations

- Manage and oversee core program elements, keeping client programs on schedule and ensuring all deadlines and budget requirements are met; breakdown and manage detailed tasks with the account team associated with planning and implementing events; oversee development and adherence to timelines

- Account for quality control and client-ready review of all letters, memos, meeting reports and other press materials; Prepare timely team and client updates on all stages of project processes; prepare accurate and thorough conference call or client meeting recaps

- Serve as information lead on client teams, demonstrating industry, cultural or media-driven issues that directly and indirectly affect the client. route articles of interest to account teams and client, as needed

- Anticipate and proactively offer solutions to senior team leadership on account issues

- Serve as day-to-day - go-to- client contact in all matters related to program execution. Provide counsel and offer problem solving solutions throughout program execution

- Stay abreast of the latest trends in digital communications Desired Skill Sets

- Serve as a day-to-day team leader to mentor team members through direction, suggestions on issue resolution and identifying opportunities for team members- professional development

- Demonstrate ability to anticipate client and team needs, instilling a sense of confidence

- Work with senior leads to manage team resources and expenses to ensure account profitability

- Actively participate and contribute to agency brainstorms as needed

Other Skills

- Media Relations

- Content Creation

- Client Servicing

- Leadership Skills

- Operational Leadership

- Strategic Leadership & Presentation Development

Experience: 8 - 10 years of experience in the relevant domain.

Qualification: Post Graduate from a premier institute preferred