Adfactors PR - Account Manager - Client Serving

ABOUT US :

- Adfactors PR, founded in 1997, is the youngest firm among its top peers. It is also India's largest PR firm.

- A multi-specialist, full-service firm, we serve over 300 retained clients across 40 cities in India. The clients include some of the largest corporations, conglomerates, financial institutions and governments, as well as a host of bright, young start-ups and unicorns.

- We have a track-record of successfully delivering on complex and challenging PR briefs - often characterised by high stakes, urgency and a sense of uncertainty about the potential outcomes.

- Our approach is rooted in robust problem-definition and customizing the solution. In an industry built on standard templates and processes, we explore creative solutions for each brief. And, of course, superior execution is a widely acknowledged strength of Adfactors PR.

- Our business is built on a few simple tenets. In a complex world with trust deficit, we believe public relations is 90 per cent behavior and 10 per cent communications. We believe relationships are key to sustainable business and integrity, while transparency, purpose and fairness are critical elements of a successful public relations programme.

- As a firm, we practice what we preach. Culture is our strength and our culture is built on simple tenets of integrity, transparency, fairness and simplicity. Constant, incremental innovation for creating value for

our clients is also a part of our value system. The few businesses that we do not work for include:

- Tobacco, alcohol, meat-processing and gambling.

- In 2014 and 2015, we won every single agency recognition for PR firms in India/South Asia. We also became the first Indian firm to have won global recognitions for our campaigns. In the last two years, we have won over 60 awards for PR campaign excellence at prestigious fora such as The Holmes Report, PRWeek, Campaign, GoaFest and exchange4media - surpassing our peer group by a wide margin.

Why Join US :

With the largest per capita working space in the Indian communications sector, Adfactors PR provides, one of the best working environments in the industry. We make the largest investments in training our people. Our office is equipped with a gym, and a canteen that provides high-quality, subsidised food.

We have a visiting physician and organise daily yoga classes. And most of all, we smile a lot :-)

JOB DESCRIPTION :

ROLE : Account Manager

Reporting to : Group Head / Account Director

Location : Mumbai

Key Responsibilities of the role :

Account Managers are responsible for all aspects of a client relationship and account team. They supervise multiple projects and team members, recommend programs and activities that align to clients- goals, effectively delegate projects, mentor team members and begin to allocate agency resources to match client budgets. Account Managers will begin to be engaged with business development, strategic program planning and the development of creative concepts.

Primary Responsibilities

- Manage and oversee the day-to-day operations of the client

- Formulate and implement the monthly plans for all clients

- Direct and prepare the plans for all events and activities

- Manage relationships with the target media on a day-to-day basis

- Supervise all media interactions - press conferences, one-on-ones, etc.

- Prepare pitch notes and make pitches to the media

- Monitor proactively media opportunities for placing clients

Other Responsibilities :

Client Servicing :

Responsible for :

- Assisting team leader in evolving key communication messages for campaign

- Assisting team leader in preparing the quarter and annual plans

- Client satisfaction index as per the business plan of the Company - Planning and execution of all client activities in the monthly plans

- Concept notes prepared for activities proposed for the client

- Network planning to ensure error-free delivery of the agreed campaign/event

- Approving, and preparing (where necessary), communication being sent to client on all aspects related to campaign

- Coordinating with the client on all activities

- Vendor and supplier coordination as and when necessary

- Seeking prior approvals from the client on expenditures proposed for activities that are not part of the contractual obligations

Media Relations :

Responsible for :

- Ensuring effective implementation and outcome of the media plan

- Preparing media advisory before all client-media interactions

- Error-free writing of press communication

- Keeping track of the media activity relevant to client's competition

Knowledge Management :

Responsible for :

- Ensuring on-time and full compliance of all client servicing processes as defined in DocMan

- Ensuring that all key activities for clients are documented

- Conducting secondary research on a regular basis relevant to the client which can enrich the PR campaign

- Displaying clear understanding of the client's sector and economic developments

- Presenting at least one internal presentation once in six months on client industry

Business Management :

Responsible for :

- Assisting team leader in overall cost management of the client portfolio

- Assisting team leader in collections of dues from clients as per set time limits

- Client retention as per the business plan

- Assist the group in generating new business leads

Team Management :

Responsible for :



- Coaching the team members on all aspects of their work

- Providing continuous feedback on their work for improvement

- Ensuring compliance to organisational guidelines

- Resolving interpersonal conflicts within teams/locations

- Ensuring diligent execution of the performance management programme of the

Company :



- Promoting apolitical work environment

Desired Skill Sets :

- Work effectively with team members in-market and across the network; foster solid intercompany relations as relevant

- Entrepreneurial spirit and Commercial / acumen

- Excellent oral and written communication skills

- Demonstrated - boardroom presence- and ability to influence and persuade very senior client contacts.

Other Sills :

- Media Relations

- Team Management

- Training & Mentoring

- Knowledge Management

- Client Servicing

Experience : 6-8 years of experience in the relevant domain.

Qualification : Post Graduate from a premier institute preferred