Adfactors PR - Account Director - Practice Domain

ABOUT US :

- Adfactors PR, founded in 1997, is the youngest firm among its top peers. It is also India's largest PR firm.

- A multi-specialist, full-service firm, we serve over 300 retained clients across 40 cities in India. The clients include some of the largest corporations, conglomerates, financial institutions and governments, as well as a host of bright, young start-ups and unicorns.

- We have a track-record of successfully delivering on complex and challenging PR briefs - often characterised by high stakes, urgency and a sense of uncertainty about the potential outcomes.

Our approach is rooted in robust problem-definition and customizing the solution. In an industry built on standard templates and processes, we explore creative solutions for each brief. And, of course, superior execution is a widely acknowledged strength of Adfactors PR.

- Our business is built on a few simple tenets. In a complex world with trust deficit, we believe public relations is 90 per cent behavior and 10 per cent communications. We believe relationships are key to sustainable business and integrity, while transparency, purpose and fairness are critical elements of a successful public relations programme.

- As a firm, we practice what we preach. Culture is our strength and our culture is built on simple tenets of integrity, transparency, fairness and simplicity. Constant, incremental innovation for creating value for our clients is also a part of our value system. The few businesses that we do not work for include:

Tobacco, alcohol, meat-processing and gambling.

- In 2014 and 2015, we won every single agency recognition for PR firms in India/South Asia. We also became the first Indian firm to have won global recognitions for our campaigns. In the last two years, we have won over 60 awards for PR campaign excellence at prestigious fora such as The Holmes Report, PRWeek, Campaign, GoaFest and exchange4media - surpassing our peer group by a wide margin.

Why Join US :

With the largest per capita working space in the Indian communications sector, Adfactors PR provides one of the best working environments in the industry. We make the largest investments in training our people. Our office is equipped with a gym, and a canteen that provides high-quality, subsidised food.

We have a visiting physician and organise daily yoga classes. And most of all, we smile a lot :-)



JOB DESCRIPTION :

ROLE : Account Director

Reporting to : Vice President

Location : Mumbai

Key Responsibilities of the role :

The Account Director is the Head of a unit in Practice domain and is responsible for building and retaining leadership position of Adfactors PR through the formulation and implementation of effective communication strategies for all clients.

The Account Director will be responsible and accountable for all client servicing initiatives and also ensures that service quality is delivered consistently to all clients while managing the overall profitability of the relationship with respect to the firm.

Additionally, the Account Director will assist the Vice President in developing and implementing the new business development initiatives of the firm.

Primary Responsibilities :

Responsible for:

- Being the custodian of client relationships management

- Leading client delivery in all respects

- Full compliance on agency processes (client initiation and management)

- Managing client relationships at operation and CXO levels

- Managing media relationships with the identified media universe

- Formulating, presenting and seeking approval on quarter and annual plans and reviews

- Participating in the development of the monthly plans

- Managing collections of client-fee within the agreed time limits

- Ensuring effective implementation and outcome of the campaign plan

Client Servicing :

Responsible for :

- Formulating key communication messages/strategies for campaign

- Planning for all large and complex (multi-location/national) events

- Network planning to ensure error-free delivery of the agreed campaign/event

- Budgeting for all client activities within the business plan parameters of the Company

- Client satisfaction index as per the business plan of the Company

- Approving all communication going to the client on all aspects related to the account

Media Relations :



Responsible for :

- Formulating the National Media Universe for all clients

- Building relationship with key senior journalists and editors of the media universe

- Overseeing all media pitches concerning clients

- Guiding teams in maximising media placement opportunities

- Approving all communication going to media on all aspects related to the account - Leading and

participating in the media contact programme related to each account

- Keeping track of the campaigns of the competition

Knowledge Management :

Responsible for :

- Ontime and full compliance of all client servicing processes as defined in DocMan

- Conducts and guides research on issues relevant to client's sector

- Develops learning- sfrom PR activities of Indian and International competitors of clients

Business Management :



Responsible for :

- Proactively identifying, reporting and resolving critical agency-client issues

- Annual growth in retainer income per client as per agreed business plan

- Client retention as per the business plan

- Assist management in developing new business leads

- Assist Vice President/Director in preparing pitch presentations

Team Management :

Responsible for :



- Mentoring team members on all aspects of their work

- Providing continuous feedback on their work for improvement

- Compliance to organisational guidelines

- Resolving interpersonal conflicts within teams/locations

- Diligent execution of the performance management programme of the Company

- Promoting apolitical work environment

Other Sills :

- Media Relations

- Team Management

- Training & Mentoring

- Knowledge Management

- Client Servicing

Experience : 10-12 years of experience in the relevant domain.

Qualification : Post Graduate from a premier institute preferred