Adda247 - Manager - Business Analyst

Qualification & Experience :

- An extremely data-driven individual with over 3 years of relevant experience

- Engineering educational background (pref. IIT/NSIT/BITS Pilani)

- Experience with B2C products

- Experience with marketing & customer analytics software - amplitude, Clevertap, Moengage etc.

- Have deployed dashboarding and reporting tools

Responsibilities :

Data Analytics :

- Monitor and administer web analytics dashboards, reports, and other reporting tools

- Ensure data correctness

- Create dashboards and daily reporting on key parameters

- Monitor and evaluate results and performance across the major channels.

- Monitor social channels for public sentiment analysis

- Interpret data, analyze results using statistical techniques to determine actionably

- Analyze competitor data and benchmark us

Industry Trends:

- Keep pace with digital marketing industry trends, competitors, new channels and other developments

Tools :

- Deep Knowledge of Ad Platforms: Adwords, Facebook Ads, Keyword Planner & others

- Adjust/Apsalar/similar, Analytics/BI tools/SQL/Excel (GA, Mixpanel, Looker, similar)

- Dashboarding platforms