Adani Group - Asset Branding Manager

Asset Branding Manager

Purpose :

As a Asset Branding Manager at Adani, you will be responsible for overseeing the strategic planning, development, and execution of brand initiatives across various assets within the corporate industry. You will play a critical role in enhancing the visibility and reputation of Adani's diverse portfolio of assets, contributing to the overall brand equity and business objectives.

Experience:

1. 10 - 15 years of experience in corporate industry with a focus on branding and asset management.

2. Demonstrated track record of successfully leading branding initiatives and campaigns.

3. Proven experience in managing cross-functional teams and collaborating with external agencies.

Roles and Responsibilities:

1. Lead the development and implementation of comprehensive asset branding strategies to enhance brand visibility and market positioning.

2. Collaborate with internal stakeholders to understand asset-specific branding requirements and align strategies with business objectives.

3. Oversee the creation of compelling brand narratives and messaging that resonate with target audiences for each asset.

4. Manage the execution of branding campaigns, ensuring consistency and alignment with Adani's brand guidelines and values.

5. Monitor and analyze brand performance metrics, providing insights and recommendations for continuous improvement.

6. Establish and maintain strong relationships with external partners, including agencies, vendors, and industry associations, to support branding initiatives.

7. Stay updated with industry trends and best practices in asset branding, integrating innovative approaches into the overall strategy.

8. Provide leadership and guidance to a team of branding specialists, fostering a collaborative and high-performance work environment.