Ad Operations - Internet/Online

- Primary contact for communicating and working with internal and external advertising associates

- Manage end to end campaign set-up from getting creatives, assigning Ads, reporting, analyzing, visual proofs and optimizing Advertiser campaigns.

- Build performance reports, using various BI & BA tools and reconciling data from the third party reports and the internal system reports.

- Ensure timely and accurate campaign performance reports sent to clients to recognize revenue, optimize campaigns performance and client ROI/CPA, objectives

- Manage In-house reports and weekly calls on improvising features and addressing issues related to Ad Manager Tool. Timely updates on creative and report building.

- Advanced understanding of Programmatic Marketing systems (DSP, SSP, DMP, ad serving, Social Ads API Platforms, etc.)

- Work closely with sales teams to exceed client expectations and deliver upon requests in an efficient and timely manner.

- Categorization of ads keywords and space ids based on fundamentals of behavioral targeting.

- Quality Auditing, Working on Partner ops, approval and ban of ads on partner sites based on predefined criteria.