AdGlobal360 - Specialist - eCommerce Ads

The E-commerce Ads Specialist will be responsible for the strategic planning, execution, and optimization of paid advertising campaigns specifically on Amazon and Flipkart. This role requires a deep understanding of these platforms, strong analytical skills, and the ability to translate data into actionable insights. The ideal candidate will be a proactive problem-solver with a passion for e-commerce advertising.

Key Responsibilities:

- Develop and implement comprehensive advertising strategies specifically for Amazon Advertising (AMS) and Flipkart Ads.

- Manage and allocate advertising budgets effectively, ensuring optimal ROI and adherence to client objectives.

- Conduct thorough keyword research, competitor analysis, and product listing optimization to identify growth opportunities on Amazon and Flipkart.

- Develop and execute targeted advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads on Amazon, as well as similar campaign types on Flipkart.

- Continuously monitor and analyze campaign performance, making data-driven adjustments to optimize results.

- Oversee the end-to-end execution of advertising campaigns on Amazon and Flipkart self-serve platforms.

- Optimize keyword bids, negative keywords, targeting, and ad creatives to improve campaign performance.

- Implement A/B testing strategies to identify the most effective ad creatives and targeting options.

- Ensure accurate tracking and attribution of campaign performance.

- Maintain updated knowledge of Amazon and Flipkart advertising platform updates and best practices.

- Collaborate directly with clients to understand their business needs, campaign objectives, and product offerings.

- Provide regular campaign performance updates, insights, and recommendations to clients.