The E-commerce Ads Specialist will be responsible for the strategic planning, execution, and optimization of paid advertising campaigns specifically on Amazon and Flipkart. This role requires a deep understanding of these platforms, strong analytical skills, and the ability to translate data into actionable insights. The ideal candidate will be a proactive problem-solver with a passion for e-commerce advertising.
Key Responsibilities:
- Develop and implement comprehensive advertising strategies specifically for Amazon Advertising (AMS) and Flipkart Ads.
- Manage and allocate advertising budgets effectively, ensuring optimal ROI and adherence to client objectives.
- Conduct thorough keyword research, competitor analysis, and product listing optimization to identify growth opportunities on Amazon and Flipkart.
- Develop and execute targeted advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads on Amazon, as well as similar campaign types on Flipkart.
- Continuously monitor and analyze campaign performance, making data-driven adjustments to optimize results.
- Oversee the end-to-end execution of advertising campaigns on Amazon and Flipkart self-serve platforms.
- Optimize keyword bids, negative keywords, targeting, and ad creatives to improve campaign performance.
- Implement A/B testing strategies to identify the most effective ad creatives and targeting options.
- Ensure accurate tracking and attribution of campaign performance.
- Maintain updated knowledge of Amazon and Flipkart advertising platform updates and best practices.
- Collaborate directly with clients to understand their business needs, campaign objectives, and product offerings.
- Provide regular campaign performance updates, insights, and recommendations to clients.
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