Activation Head - P&L - Media

- Primary responsibility: Ensure budgeted P&L and revenue achievement and timely collections for the station

- Profit & Loss Account Management

- Prepare and implement the annual activations strategy for the station

- Prepare and implement the activations calendar for the station in conjunction with the Station Director and the National Activations Head

- Develop and monitor costs and build the Activations business into a profitable and scalable vertical

- Develop monetizable properties in the activations space and drive implementation

- Provide direction to the Activations team by developing, implementing and monitoring progress of the yearly and monthly plan

- Monitor competition (Radio as well as other mediums) and develop strategies to maximize market share

- Be the custodian of revenue and cost performance of the business and also be responsible for yield maximization

- Recommend pricing strategies / tactics for the station

- Give feedback on programming and product to marketing and programming and recommend improvements based on market feedback

- Aid team members in achieving their targets

- Help and aid in large value sales closures

- Contribute to ideas and concepts

- Meet and build relationships with key accounts (agencies and clients)

- Team Management

- Monitor, coach and mentor team members to ensure high levels of competence in the team

- Provide training to all team members on a regular basis on sales and Planning skills

- Participate in recruitment and selection of team members as and when necessary

- Spend time with team members in giving feedback on their performance and also in resolving issues / conflicts

- Monitoring all reports sent by team members

- Ensure through his team heads / team that monies are collected on time through the respective account manager

- Implement processes and systems as developed by the corporate office

- Monitor yields and ERs and ensure that revenue bookings are as per company policy

- Approve deviations / bonusing / rates as authorized by the sales policy

ORGANIZATIONAL RELATIONSHIPS:

- Reports to Station Director and the National Activations Head (matrix reporting)

The position expects the person to work with considerable amount of independence and take decisions regarding target achievement.

CONTACTS:

 Internal persons : 

- The position requires the person to coordinate regularly with

1. Programming for client activities, ideas etc

2. Marketing to understand events calendar and generate revenue from them

External persons : 

The position requires the person to coordinate with agency personnel, clients, their key decision makers, decision influencers etc

Person Specification:

Premier MBA with 8 to 9 years of experience with atleast 2-3 years of experience in managing a P&L or in a Brand / Marketing Management role in a consumer facing industry (FMCG / Telecom / Insurance etc).