ACT Grants - Brand Manager

Brand Manager at ACT Grants

More info at https://actgrants.in/

Please write to the Director - Brand & Communications with your updated resume.

Position Summary :

- This role will be responsible for the conceptualisation and implementation of ACT Capital Foundation's brand campaigns & amplifying brand visibility across multiple online and offline mediums.

- The brand manager will drive brand salience through social media marketing, PR as well as stakeholder communication for donors, grantees, partners etc.

- Driving awareness about our grantees (their work and impact), fueling conversations around ACT's areas of focus with the public at large and building target group engagement with key organisational initiatives will be critical measures of this role.

Key Responsibilities :

- Managing ACT's social media presence and driving audience engagement through an effective content marketing strategy

- Liaisoning with ACT's education, health, environment and women verticals to get grantee stories and ground updates for communication use

- Planning brand communication/campaigns from ideation to execution w.r.t creative idea, design and copy and working with designers to translate it into visual communication

- Monitoring and analysing social media metrics and campaign outcomes to create a set of actionable learnings

- Conceptualising and writing the content for stakeholder communication like newsletters, reports, mailers etc.

- Creating PR opportunities for ACT with traditional as well as digital media and writing the content; where required

- Cracking collaborations and partnerships for visibility with external brands

- Ensuring ACT's brand protocols are met across all external communication

The Ideal Candidate :

- Have experience managing social media platforms and understand online audience behaviour

- Have a flair for writing great copy and content

- Enjoy creative ideation and are excited to try new creative approaches

- Enjoy collaborating with people and building partnerships

Experience & Qualifications : Graduate or postgraduate in marketing/communications with 4-5 years of relevant experience.