Posted By
Posted in
Sales & Marketing
Job Code
927921
We are hiring an Account Manager for one of our FMCG Client. Pls find below a detailed JD :
The primary responsibility is to handle the e-commerce channel for the premium skincare and cosmetics category to generate revenue and build consumer engagement
The key responsibilities will be :
Brand/Product Management:
- Will be responsible for the product portfolio of the premium skincare category
- Do a Competitor benchmarking and build the positioning of the Brand
- Develop assets of Brand including Brand name, brand identity, elements for branding, packaging and communication material
- Handle Branding agencies to develop designs and digital assets and create POS materials with clear messaging
- Work on pricing strategy to ensure positioning is achieved as per brand requirements
Digital Marketing/eCommerce:
- Lead the overall strategy, planning, and execution for all Ecomm platforms
- Drive the overall Digital marketing strategy including campaign suggestions, video concepts, budget management, and hygiene check.
- Digital campaigns management by optimizing key metrics such as CPM, CPV, VTR, CTR etc.
- Continuous improvement in AMS campaigns to reduce ACos and drive business.
- Responsible for website management and deliver activities to drive traffic to the website
- Explainer videos for the products, other promotion videos as and when required
Business Responsibility:
- Manage P&L for the Product Category
- Manage expansion and consumer engagement objectives
What we are looking at :
- Candidates from Skincare, Beauty and Wellness and/or FMCG industry preferred
- Candidates having worked in D2C industry highly preferred
- Candidates should have experience in e-commerce
- Preferable MBA from Tier 1 B School
What We Offer :
- Opportunity to launch a premium brand in an ever growing category
- High visibility role with defined accountability - it's like working in a start-up environment with ample resources
- Competitive Salary and opportunity to make an impact to the business
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Posted By
Posted in
Sales & Marketing
Job Code
927921
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