Account Manager - eCommerce/FMCG - IIM/ISB/FMS/MDI

We are hiring an Account Manager for one of our FMCG Client. Pls find below a detailed JD :

The primary responsibility is to handle the e-commerce channel for the premium skincare and cosmetics category to generate revenue and build consumer engagement

The key responsibilities will be :

Brand/Product Management:

- Will be responsible for the product portfolio of the premium skincare category

- Do a Competitor benchmarking and build the positioning of the Brand

- Develop assets of Brand including Brand name, brand identity, elements for branding, packaging and communication material

- Handle Branding agencies to develop designs and digital assets and create POS materials with clear messaging

- Work on pricing strategy to ensure positioning is achieved as per brand requirements

Digital Marketing/eCommerce:

- Lead the overall strategy, planning, and execution for all Ecomm platforms

- Drive the overall Digital marketing strategy including campaign suggestions, video concepts, budget management, and hygiene check.

- Digital campaigns management by optimizing key metrics such as CPM, CPV, VTR, CTR etc.

- Continuous improvement in AMS campaigns to reduce ACos and drive business.

- Responsible for website management and deliver activities to drive traffic to the website

- Explainer videos for the products, other promotion videos as and when required

Business Responsibility:

- Manage P&L for the Product Category

- Manage expansion and consumer engagement objectives

What we are looking at :

- Candidates from Skincare, Beauty and Wellness and/or FMCG industry preferred

- Candidates having worked in D2C industry highly preferred

- Candidates should have experience in e-commerce

- Preferable MBA from Tier 1 B School

What We Offer :

- Opportunity to launch a premium brand in an ever growing category

- High visibility role with defined accountability - it's like working in a start-up environment with ample resources

- Competitive Salary and opportunity to make an impact to the business