Account Director - PR Agency

Role:

Position Account Director

Client: Top PR Agency

Role Specifications:

Project Management

- Set priorities, schedules, assign tasks and manage a team of staff in executing projects.

- Address problems and issues, apprise Directors of the progress, problems/ risks if any.

- Study market, competitor, economic activity and trends and lead the functional planning exercise and monitor implementation

Project Execution/ Client Servicing

- Prepare job engagements.

- Provide technical inputs, analysis, conceptualize solutions, final reports and presentations to clients.

- Negotiating on behalf of clients where necessary.

- Managing client perception with respect to the project/ Aggressive follow-up for collections.

Business Development

- Actively sell practice specific services and create cross selling opportunities.

- Actively sell other services to clients, generate new work from existing clients, keep seniors apprised of opportunities.

- Generate ideas for transactions and deal structuring and be aware of key issues in negotiations.

- Develop contacts with key persons in industry.

- Overall responsible for client perception in their respective geography (its).

Employee Development/ HR

- Involve in manpower planning, employee recruitment/employee retention

- Be a coach and provide feedback to staff.

- Be responsible for technical training on the job - design, development and delivery.

- Manage employee grievance on work related issues./Conduct performance reviews for all levels reporting to the position.

Business Plan

- Provide inputs for practice specific business plan and future direction of the practice.

- Maximize profitability of the business through effective management of costs and income.

- Analyze jobs completed to identify future efficiencies through better staffing and increased delegation.

Professional Development - Keep abreast of new developments in profession, business and the regulatory environment and disseminate among the team.

- Represent the firm at Seminars/ Conferences.

Organizational responsibilities

- Take active interest in organizational endeavors outside the IA function, generate ideas, and oversee implementation.

- Key Performance Indicators

- Functional Plan - Plan vs. Actual

- Timeliness - w.r.t achievement of various KRAs, objectives as agreed.

- Targets of - revenue, profitability, fee, margins, P&L, cost, etc.

- Customer (internal and / or external) satisfaction scores/ levels.

- Number of Key Accounts, New Accounts, Repeat Business Targets.

- Employee/ Subordinate Feedback or Satisfaction scores & other relevant measures.

Qualifications & Skills:

Educational Qualifications A Post Graduate qualification in Business Administration or a professional qualification in the field of public relations/ marketing communication or advertising.

Experience Minimum of seven to nine years of experience in public relations or communication after post-graduation.

Skills

An Account Director must have extensive experience in the agency arena with communications, coupled with a broad understanding of all facets of marketing communications. The AD should have an in-depth understanding of brand management and a working knowledge of traditional and non-traditional media. Both agency and corporate experience is a plus. A demonstrated track record of developing and executing successful public relations strategies and programs as an agency practitioner is critical. Must also be entrepreneurial in spirit and have the interest and capability to manage ambiguous situations. In addition, the AD should have excellent communication skills, a strong sense of self as well as confidence in his or her abilities to provide sound counsel and recommendations on how the business is operated. He/She must believe in his/her convictions and be able to support opinions and recommendations with substantive arguments. He/She must have a team player attitude, possess strong leadership qualities and capable of effectively managing a team.

About:

Client is the largest Independent PR firm in the world with a strong presence in India