Account Director - Performance Marketing - Advertising Firm

Job Title: Account Director

About the Company:

GenY Medium is a national, independent digital marketing agency focussed on providing performance marketing & digital-creative solutions to enterprise brands and post-Series A startups.

GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won the digital mandates of several iconic national/MNC brands. Read more about us here.

Role:

- We are looking for an account director to effectively lead and oversee key performance marketing accounts. This role involves managing a team of account managers as well as servicing some of our top customer accounts pertaining to performance marketing and SEO.

- The position is also responsible for defining the team's processes and overseeing projects.

- This is a data heavy role which requires deep expertise on platforms such as Google Ads, Meta Ads, GTM, GA4 etc.

Responsibilities:

- Recruit, coach, mentor and recognize performance for an industry-leading digital marketing team all while executing on a philosophy of continuous improvement in all that we do.

- Cultivate and foster relationships with our key customers and our digital operations team.

- Work with the heads of content, design, analytics and technology teams to develop and implement strategies and processes to evolve, streamline and improve campaign management, communication, teamwork, and performance.

- Build a deep understanding of the management of the advertising platforms being utilized and an advanced ability to analyze and define strategies for maximum yield and campaign performance.

- Review campaign pacing and performance with the client services team on a weekly basis.

- Help define upsell and cross sell opportunities in order to achieve revenue goals.

- Have strong knowledge and understanding of all internal systems to effectively coach through times of significant complexity to maintain campaign performance and excellent client relationships.

- Troubleshoot tagging and pixel issues and develop a basic understanding of web design for site and compatibility issues.

- Maximize client retention and revenue growth by coaching the team to understand client needs, manage client expectations and diffuse client conflicts.

- Arbitrate and mitigate internal conflicts.

- Take a leadership role in special projects, meetings, and team events.

- Build credibility throughout the organization as an effective problem solver and thought-leader who maintains up-to-date knowledge of product offerings, processes, and industry developments & trends while continuously maintaining a demeanor of approachability.

- When necessary, assume the role of the lead account manager or strategist on high profile and complex accounts.

Knowledge/Skill Set Required:

- Outstanding project management skills

- Strong training and presentation skills

- Excellent customer service skills

- Ability to work towards common goals in a group operations/sales environment

- Highly developed interpersonal and communication (written and verbal) skills

- Strong attention to detail and organizational skills

- Outstanding computer skills including solid knowledge of spreadsheets (Excel), PowerPoint, word processing (MS Word), CRM (Salesforce), and Dashboard systems

- Outstanding analytical and data management skills

- Expert knowledge of digital products including search (AdWords/BING, Gmail, YouTube, SEO), email, programmatic (display, native, video, audio), social (FB, Instagram, Twitter, LinkedIn)

- Knowledge of Google products including Tag Manager, Google Analytics, and Data Studio

- Ability to work well within a team environment as well as individually

- Ability to reach out and build relationships with other teams across the organization

- Strong interest in digital media, advertising, and emerging technologies

- Experience with the digital online advertising ecosystem

Education Qualification / Work Experience Required:

- A master's degree in business administration is desired but not required.

- 7 or more years of individual digital media experience; advertising operations, account management is mandatory.

- 3 or more years of experience directly managing a fast-paced, quality-focused, client-facing team

- Outstanding leadership skills, including lead by example management style with the ability to make decisions and own them