Account Based Marketing Manager - FinTech

Role & Responsibilities:

The segment marketing lead will work with the sector marketing lead and the sector business team to develop a marketing strategy for the segment, define the target audience and develop an execution plan to increase awareness, reputation and consideration for Fintech services and solutions. Additionally, the marketer is accountable for campaign execution, sales-marketing integration, and industry marketing engines and must hold high standards in operational marketing excellence.

Marketing Strategy:

- Develop marketing strategy and programs that bring key line of business solutions to market and establish the Fintech brand as an essential, respected technology and business partner for companies.

- Define a marketing strategy that opens up net new revenue streams and/or creates velocity on existing pipeline. Create a targeting strategy for top accounts and manage the marketing pipeline that aligns effectively to sales strategies and growth targets.

- Create a view of competitive white space to inform a targeted marketing strategy; leveraging analytic tools and industry data. Launch programs or offers that convert whitespace to interest and close.

- Concept initiatives targeting top accounts to increase awareness for cross- and upsell opportunities and to accelerate purchase.

Marketing Campaign Execution:

- Create account-relevant campaigns that generate conversations with buyers and influencers that support the overall business strategy and meet key marketing objectives (awareness, interest, purchase, and advocacy).

- Deliver fully integrated marketing campaigns leveraging a mix of tactics such as digital marketing, industry events, executive conferences, immersive customer experiences, media and analyst relations.

- Amplify ongoing customer and peer success through the identification, development and publication of voice-of-customer references and stories. Responsible for influencing overall media strategy and analyst relationships.

- Identify business opportunities via campaigns with and through partner marketing aligned to key priority campaigns.

- Execute customer-centric campaigns tailored uniquely to a target audience segment, such as a microsegment of the industry or a single account (ABM)

- This role requires strong collaboration skills and the ability to work with all levels of the organization including senior leadership, third-party industry strategy groups and associations, senior partner executives, press and analysts. You need to be proactive, decisive, resourceful, detail- and results-oriented; be innovative in your marketing approach while at the same time disciplined about measuring impact and effectiveness.

Candidate Background:

- A minimum of 6 years' experience in marketing, with strong IT services marketing knowledge; ABM experience a plus

- Must have a strong understanding of sales KPIs and capabilities of measuring impact of ABM. Sales experience will be an advantage.

- Goal Oriented , Structured and process led.

- Must be a self-starter and must be able to work individually and with diverse teams.

- Exposure or experience in pre-sales/sales will be an added advantage

- Exposure to CRM will be desirable (Salesforce)

- Should be very familiar with branding fundamentals and latest trends in new media

- Should have the ability to comprehend complex thoughts and multi-skill projects

- Creative, innovative, and quality driven

- Excellent presentation skills and willingness to travel

- Great aptitude for quick learning

- Ability to manage ambiguity