Account Associate

Job Summary:

We are seeking a highly motivated and experienced Account Associate to join our dynamic sales team.

The ideal candidate will have a strong understanding of the digital landscape and be responsible for driving sales and revenue through online channels.

This role requires familiarity with SEO/SEM, Google Analytics, Adobe Analytics and other digital marketing tools.

Primary Focus: Inbound Lead Qualification and Engagement

- Focus on qualifying inbound leads who have already shown interest in the company's product or services.

- The main goal is to identify sales-ready opportunities and move them through the pipeline.

Key Responsibilities:

1. Sales Strategy & Execution:

- Develop and execute sales strategies to achieve revenue targets and business growth.

- Identify and pursue new business opportunities in the digital analytics and marketing domain.

Lead Qualification:

- Qualify inbound leads from marketing campaigns, website inquiries, and content downloads.

- Assess leads for fit and readiness to buy using frameworks like BANT.

Engaging Warm Leads:

- Follow up with leads who have already engaged with content or shown interest.

- Respond to demo requests, webinar registrations, or trial signups promptly.

Lead Nurturing:

- Maintain consistent communication with leads who are not immediately sales ready