Absyz Software - Head - Marketing - IIM/ISB/MDI/FMS

Job Title: Head of Marketing

Tier Department: Marketing

Location: Hyderabad/Bangalore

Job Description:

- We are seeking a dynamic and experienced Marketing Manager to join our organization.

- The Marketing Manager will be responsible for developing and executing marketing strategies to drive brand awareness, generate leads, and support the overall growth objectives of the company.

- The ideal candidate should have a strong background in B2B marketing, with specific experience in the IT and Salesforce ecosystem.

Key Responsibilities:

1. Marketing Strategy Development:

- Develop and implement comprehensive marketing strategies that align with the companys business goals.

- Conduct market research to identify industry trends, customer needs, and competitive landscape.

2. Campaign Management:

- Plan and execute multi-channel marketing campaigns, including digital marketing, email marketing, content marketing, social media, and events.

- Monitor and analyze campaign performance metrics, making data-driven adjustments to optimize results.

3. Content Creation and Management:

- Collaborate with internal teams and external agencies to create compelling content, such as whitepapers, case studies, blog posts, and social media updates.

- Ensure all content is consistent with brand messaging and meets high-quality standards.

4. Lead Generation and Nurturing:

- Develop and implement lead generation strategies to attract MQLs and convert qualified leads.

- Manage lead nurturing programs to move prospects through the sales funnel.

5. Sales Support:

- Work closely with the sales team to develop marketing materials and sales enablement tools.

- Provide insights and support for sales presentations and proposals.

6. Event Management:

- Plan and coordinate company participation in industry events, trade shows, webinars, and other marketing events.

- Manage event logistics, including booth setup, promotional materials, and lead follow-up.

7. Digital Marketing:

- Oversee the companys digital marketing efforts, including SEO, SEM, PPC, and social media advertising.

- Manage the company website, ensuring it is up-to-date, user-friendly, and optimized for search engines.

8. Analytics and Reporting:

- Track, measure, and report on the effectiveness of marketing initiatives using analytics tools.

- Provide regular reports to senior management on campaign performance, ROI, and key KPIs.

Qualifications:

- Bachelors degree in Marketing, Business Administration, or a related field.

- MBA from Tier 1 or Tier 2 college Preferred

- 5+ years of experience in B2B marketing, preferably within the IT or Salesforce ecosystem.

- Proven track record of developing and executing successful marketing strategies and campaigns.

- Strong understanding of digital marketing channels and tools.

- Excellent written and verbal communication skills.

- Ability to work collaboratively in a team environment and manage multiple projects simultaneously.

- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).

- Analytical mindset with the ability to interpret data and make informed decisions.

- Strong project management and organizational skills.

- Familiarity with the latest trends and best practices in digital marketing.

- Experience with graphic design tools (e.g., Adobe Creative Suite) and content management systems (e.g., WordPress).

What We Offer:

- Competitive salary and benefits package.

- Flexibility to execute.

- Hybrid option for work.

- Opportunities for professional growth and development.

- A collaborative and innovative work environment.

About ABSYZ:

ABSYZ Software Consulting Pvt Ltd is a majority-owned subsidiary of Youngsoft Inc, Michigan. Started in 2011, ABSYZ became a Platinum Consulting Partner with Salesforce in 2019 and was acquired by Youngsoft Inc in the same year. A niche team of 250+ strong Salesforce, Digital Mobility and UI/UX consultants spread across the world for digital transformation requirements. As a Salesforce boutique partner and system integration, ABSYZ caters to a wide range of solutions from Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Analytics, Integrations and Custom App Development. A separate mobile application, UI/UX and the digital team augments these services. A CMMI level 3 company.