AbsolutData - Market Mix Modeling Consultant

Founded in 2001, AbsolutData is an award winning global consulting oriented analytics firm, headquartered in San Francisco, with a global delivery model. We help clients take data-driven decisions, which make them more successful and profitable.

AbsolutData currently partners with more than 15 leading fortune 500 financial services, consumer packaged goods, retail and technology companies globally and was rated as one of the fastest growing research and analytics firm by Inc. 500 & Deloitte and was selected as one of the Top 10 companies in outsourcing marketing services by IAOP.

AbsolutData services are differentiated and provide significant incremental value to our clients by helping them tackle big data challenges, optimize marketing spends, increase campaign ROI and marketing effectiveness, create better customer satisfaction and retention, execute effective targeted marketing, understand and influence consumer behavior, predict future trends, create additional sales opportunities with existing customers, and optimize business results.

Roles & Responsibilities

The broad overview of the role involves-

- To be able to act as an independent project manager on various modelling projects.

- Have a good understanding of Market Mix modelling techniques(Liner Regression/HB Regression)

- Being able to think beyond the established market mix techniques and ability to come up with new techniques to solve client problems.

- Coordinating within and across ADT teams for seamless project delivery

- Being involved in significant client interaction.

- Leading a small sized team subject to business requirements, handling appraisals, training, mentoring etc and overall administratively managing the team effectively.

Technical

- Data Management

- Planning, guiding & designing data management projects

- Statistical Modelling Experience

Tools

- Having high proficiency in tools like Excel, SAS, SPSS, R ,basic VBA , Pathway Analysis, Market Mix Modeling, Logistic Regression etc

- Statistical Analysis & Design (Modelling Oriented Focus)

- Having an understanding of a few analytics areas & application of all analysis methodologies

Quality/ Process Compliance & Improvement Initiatives

- Having a complete understanding of the various internal processes, ensuring adherence to the same by the team and maintaining and monitoring metrices/SLAs

- Suggesting improvements to enhance the efficiency of various internal processes

Client Servicing

- Significant client interaction including managing client satisfaction, feedback process, managing services provided to clients and assisting project teams in client communication

- Demonstrating overall responsibility of project level client interaction

- Encouraging teams to achieve high level of service excellence

Project Management

- Being involved in project planning and managing multiple stakeholders

- Being able to assess the feasibility of solutions requested, provide inputs, propose alternate implementable solutions, if need be.

People Management

- Handling a small sized team or managing people on project basis, subject to business requirements

- Being involved in appraisals, mentoring, training etc of team members

- Ensuring effective communication with internal & external stakeholders, managing client interactions

Core Competencies

- Good Analytical & Problem Solving Skills

- Effective Decision Making Skills

- Good Communication Skills: Refers to effective oral, written and presentation skills

- Consulting Skills - Ability to impact business decisions through analytics and research

Educational Qualifications & Experience

- Degree - Graduates/Postgraduates from Premiere Institutes in Economics, Statistics or otherQuantitative disciplines/B.Tech/MBA

- Relevant Experience: Minimum of 5 Years of Consultative experience

For applications please follow:

http://absolutdata.theresumator.com/apply/4cRbGa/Consultant-Analytics.html?source=iimjobs

Priyanka Bhatia