Abbott - Product Associate

Job Title: Product Associate

Job Profile :

JOB INFORMATION :

Country: India

Approved By: Tina Mistry

ORGANIZATION :

Job Family : Marketing

Job Sub-Family : Brand Manager

Division : MND

JOB SUMMARY :

The position will be responsible for formulating the brand activation strategy for the - consumerized- Adult Nutrition portfolio. The incumbent will be responsible for Integrating and amplifying the main brand message via various touch points for both Ensure and Ensure Diabetes care. The position will own the digital and brand activation calendar for the portfolio. The position will report to Head Marketing (Adult Nutrition).

CORE JOB RESPONSIBILITIES :

1) Brand Activation

- Lead high quality activations to further Ensure leadership in Adult Nutrition across various touch points including (but not limited to) Digital, Point of Buying, Housing Societies, Corporates, HORECA etc.

- Create the right communication suited for Point of Buying and customise it specific to the retail environment, wherever needed

- Execute PoB communication (POSM), collaterals, the as per the Trade Activation Calendar

2) Digital Strategy and Execution

- Working closely with the Digital team to plan and execute the right Digital Strategy for the brand.

- Creating digital content in close coordination with the brand teams and creative / digital agencies

3) Miscellaneous

- Work closely with the Brand teams, Digital Team, Trade team and the creative agency(ies) to plan and execute the Point of Buying (PoB) and Digital agenda on Ensure /Ensure Diabetes Care

- Coordinate with sales team & ensure timely dispatches & query handling

- Support in scanning, proof reading communication content, taking MLR approvals, coordinating with agencies and with internal stakeholders for documentations & bill processing.

MINIMUM QUALIFICATIONS :

Education Level Major/Field of Study

Graduation :MBA

KEY SKILLS AND EXPERIENCE :

Experience : 2 to 3 Yrs

Experience & Skill Details :

Agency or management executive with analytical, data skills & experience in brand communication

- Excellent presentation and writing skills