Abbott - Manager - Marketing Planning

Key Responsibilities:

- To effectively communicate/design communication material for product benefits to all the relevant stakeholders in the value chain.

- To prepare, present and implement marketing business plan (brand plans) per promoted product on an annual basis. 

- To provide strategic product direction & to create and execute product tactical plans aligned with strategy within specified time frames via the sales force and to measure quantitatively and qualitatively thereafter. 

- Track and monitor the progress on the brand/s on a monthly basis 

- Maintain key customer and opinion leader contact to maximize Abbott EPD product performance in the respective therapeutic fields and support current and future objectives

- To maintain and improve product knowledge of the sales force and sales managers and to continually update knowledge on the product, competitors and therapeutic area 

- To achieve targets for sales, grow market share, profit contribution and market penetration for all assigned product/s (i.e. entire portfolio P&L) 

- To monitor budgets for and control allocated promotional expenditure (A&P) for the product/s Ensure pricing for products within your area of responsibility 

- Manage the new product introduction (NPI) process and ensure uploading of relevant BCFs after obtaining approval from Marketing Manager/BU Head Planning and implementation of product launches, including HCP education, promotions, stocking, functions, etc.

- To create, together with Demand Planning & Logistics, and be jointly responsible for accurate monthly rolling forecasts (SP&E + Family Mix - 28-month forecast) 

- Responsible for overseeing market surveys/Research and sales trends reviews while effectively utilizing available market intelligence tools (IMS, SMSRC, Internal Abbott MIS reports etc.) to identify purchase patterns, sales performance, and market dynamics 

- Regular fieldwork with representatives, monitoring marketing plans (brand plans), identifying opportunities and gaining market intelligence 

- Manage third party relations with relevant companies where Abbott products have been out-licensed / third party products have been in-licensed as per specific contractual obligations.