- Build, develop and execute Digital Campaigns (Display, SEO, SEM)
- Development and maintenance of digital channels (websites, email, social media), including online content distribution strategies, digital infrastructure, search engine optimization (SEO) and data/analytics.
- Designing, creating and implementing email campaigns for company-wide marketing initiatives
- Must be well versed in successfully running email marketing campaigns, ability to design and troubleshoot email templates is a must have.
- Excellent understanding of on-page and off-page SEO (Google, Bing), passionate on keeping up with the latest updates and implementing action plans accordingly.
- Must possess experience of working with marketing automation platforms (e.g. Hubspot, Marketo, ActiveDemand).
- Must be well versed in successfully running email marketing campaigns, ability to design and troubleshoot email templates are a strong plus
- Excellent knowledge of Google Analytics, ability to make data-based decisions on campaigns, content and infrastructure projects.
- Play the role of an enabler between Marketing and I.T. keeping organisation goals in mind
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