AB InBev - Trade Marketing Specialist

Job Responsibilities:

Selling and Promotional Activities

- Drive sales in the coverage area as per a predefined journey plan

- Plan/Carryout/support local marketing activities to agreed budgets and time scales and integrate personal sales efforts with other organized marketing activities e.g. product launches and promotions

Stakeholder Management

- Manage key operational relationships with external & internal stakeholders across the Route to Market

Execution of Trade Marketing interventions, POC wise trade marketing execution as per the defined brand guidelines

Budget Management

- Manage spends tightly to ensure that the budget allotted does not exceeded and adherence to financial discipline/DAG/Discount slabs

MIS & Reporting

- Ensure adherence to monthly journey plans and timely reporting on MAST (sales tracking tool)

- Record, Analyze, report and administer according to systems requirements. Monitor and report market and competitor activities

Ideal Candidate:

- Graduation (any degree) with 2-5 years- experience

- Preferred - Post Graduation with 2-5 years- experience

- Excellent communication, presentation, negotiation skills

- Focused, detailed and disciplined approach to tasks

- Experience in Sales/Key Accounts/Institutionalized/Modern Trade Sales in Alco Bev industry