AB InBev - Trade Marketing Specialist

Job Responsibilities:

- Plan & execute promotional campaigns as per the channel visibility strategy

- On-Ground Execution of the Channel development programs

- Inventory Management & Asset Management

- Lead Channel merchandisers to Ensure execution of the accounts as per the template

- Partner with the Sales team to understand the requirement and support in Brand activation, promotions & visibility

- Ensure right account identification for experiential focused sales approach as per the consumer engagement strategy

- Activation of consumer engagement promotions Brand Programs & Tactical promotions

- Manage operational relationship with key contacts & accounts

- Negotiate with vendors for the purpose of promotional activities, events and brand activation merchandise of high quality.

- Track & draw insights from promotional based sales trends and plug gaps wherever required

- Daily/Weekly/Monthly reports

- Pre-During-Post analysis of consumer promotions to evaluate the effectiveness

Ideal Candidate:

- Post-graduation in Sales/Marketing from a premier institution

- 2-4 years of experience in Sales/Trade Marketing/Channel Marketing - preferably FMCG Industry

- Strong analytical skills, ability to distill insights and propose relevant recommendations

- Excellent communication, presentation, negotiation skills

- A focused, detailed and disciplined approach to tasks

- The ability to prioritize and strong organization skills

- The ability to work in collaboration with multiple stakeholders (Internal & External)

- Change Management: Is flexible & prepared to adapt to meet changing requirements, committed to continuous improvement

- Problem Solving & Innovation : Able to determine & analyze the critical factors constituting a problem & is able to evaluate alternative approaches to emerging problems

- Mobility: Willing to relocate for business requirement across regions.