AB InBev - Senior Trade Marketing Manager

Do you want to be a part of the fascinating story of over 500 iconic brands spanning across more than 100 countries?

- Being the best beer company starts with finding the best people. While we have big brands, we have bigger opportunities as well.

- AB InBev India is looking to hire Senior Trade Marketing Manager role based out of Bangalore.

Primary Purpose of the role

- Responsible to plan and execute promotional campaign as per the channel visibility strategy. Also be responsible to partner with sales team to support brand activation and manage key account relationships

Roles and Responsibilities :

1. Plan & execute promotional campaigns as per the channel visibility strategy:

- On-Ground Execution of the Channel development programs

- Inventory Management for running promotions and campaigns

- Asset Management

2. Lead Channel merchandisers to Ensure execution of the accounts as per the template

3. Partner with the Sales team to understand the requirement and support in Brand activation

4. Manage operational relationship with key contacts

5. Ensure right account identification for experiential focused sales approach as per the consumer engagement strategy:

- Activation of consumer engagement promotions Brand Programs & Tactical promotions

- Activation of sponsorships, events & night life

6. Negotiate with vendors for the purpose of promotional activities, events and brand activation merchandise of high quality

7. Track & draw insights from promotional based sales trends and plug gaps wherever required:

- Daily/Weekly/Monthly reports

- Pre-During-Post analysis of consumer promotions

Knowledge, Skills & Abilities:

Education level and/ or experience:

- MBA or equivalent degree from a reputed B schools

- 2-3 years of experience in Sales/Marketing- preferably FMCG Industry

Skills and/or knowledge:

- Strong analytical skills, ability to find insights and propose relevant recommendations

- Excellent communication, presentation, negotiation skills

- The ability to work in collaboration with multiple stakeholders (Internal & External).

Problem Solving & Innovation :

- Change Management - flexible & prepared to adapt to meet changing requirements, committed to continuous improvement

- Problem Solving & Innovation