Job Description:
- Ensure secondary sales and availability across brands in the accounts as per growth plan
- Manage operational relationship with key accounts (institutional sales)
- Ensure profitability by maintaining specific brand mix and managing DNA spends tightly
- Develop plan at the regional level for Key accounts in collaboration with the Brand strategy team
- Ensure execution of the accounts as per the Trade Marketing strategy
- Partner with the Trade marketing team to identify, liaise and execute the accounts as per the experiential focused sales activities
- Build relationships across accounts and Route to market to ensure achievement of all the commercial metrics
Competition Mapping : Build promotional plans with customers to ensure AB InBev has the strongest promotional participation across categories & outperforms the competition across all key commercial metrics
Salary Offered : 5-6 LPA
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