Aakash Educational Services - Offline & BTL Marketing Role

Aakash Educational Services

Key Responsibility & Ownership for the position :

1. Creating and executing a BTL & offline marketing strategy & plan.

2. Developing and managing offline prospecting and remarketing campaigns

3. Acquisition of customers through various modes of offline marketing.

4. Measuring & Monitoring return on advertising spend for efficient ROI Role Description

1. Customer Acquisition :

- Drive footfall & conversion for NEET PG program.

- Plan & execute strategies for offline acquisition of customers.

- Planning and executing all BTL activities

- Events (College fests, exhibitions, conferences, seminars), promotions (pamphlets, brochures) and brand placement (OOH, Fixed branding)

- Working with field sales team in executing BTL activities jointly.

2. Analytics :

- Monitor, track, analyse and report output of various initiatives & BTL campaigns.

- Analyse the leads & pass on to relevant channels for conversion.

3. Brand Awareness :

- Create and execute strategy to drive awareness and consideration for NEET PG

- Creation and implementation of the monthly/ quarterly/ annual activity calendar.

- Ensure brand consistency in all the marketing activity.

- Organize and participate in events to build community and boost brand awareness