91springboard - Search Engine Marketing Specialist

About the position :

The Sales & Marketing department helps us leverage online and offline channels to build brand and create leads for our businesses. You will be in charge of handling all the incoming leads and generate outbound leads as well to fill up the spaces in a given time frame. You will also ensure that we send out the right communication to prospective customers and are consistent with our brand positioning.

Key Responsibilities:

- Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns & perform ongoing keyword discovery, expansion, and optimization.

- Drive inorganic traffic to 91springboard's website and mobile site through search engine marketing across search engines such as Google, Yahoo and others to ensure maximum ROI.

- Analyze data from Google Analytics, AdWords, social media dashboards etc. to optimize campaigns and improve ROI & publish comprehensive regular reports on digital marketing to enable data-driven decision-making.

- Day to day planning, management, and analysis of PPC channels (Google / Bing / Facebook / LinkedIn) to achieve and exceed channel goals, drive conversions and maintain profitability.

- Cover keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of website performance metrics, and optimization of campaigns

- Grow and optimize keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc.

- Gather and analyse customer insights from Google analytics, visitor behavior tools, and CRM tools.

Skills Required :

- Highly analytical & driven by numbers

- A strong sense of responsibility and an eye for detail Experience and success working in partnership with internal & -

external stakeholders

- Working knowledge of CRM & other tracking tools

- Highly efficient, and quick - ninja of technology Agency background will be a plus but not mandatory

Experience :- 3+ years of relevant experience. Ready to work in fast-paced environment and give results.

What's in for you- 91springboard simple philosophy: - "Work Hard & Play Harder"

Our balanced working culture has helped us grow both as an Organization and as Individuals. Smart people with a hunger to learn, need not wait to apply!

Also,

- Foosball tournaments

- Monthly team parties/dinner

- Startup events

- The best team to work with

- A premium health coverage