91Digital - Senior Manager - Digital Marketing - SaaS

As a Senior Manager - Digital Marketing at our company, you will be responsible to:

- Establish the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses across different countries.

- Lead the implementation of these capabilities, such as media planning and buying, search, conversion rate optimisation and data & analytics to support future business growth.

- Create lead capture forms and landing pages to support acquisition and demand generation programs, to successfully reach new customers and expand revenue growth within

- Own landing page testing and optimization from hypothesis development to execution and measurement to enhance user experience and conversion.

- Working alongside senior stakeholders, and business unit team, establish a best of breed approach to the use of marketing technology.

- Bring a data-driven approach to collect, analyze and draw insights from all marketing activities.

- Generate various reports to analyze campaign effectiveness and P&L performance.

- Build tech-driven automation to optimize large-scale campaigns across multiple categories, geographies and hypotheses.

- Work with other team members to hit organizational goals and objectives.