3rdFlix - Senior Manager - Media Planning - Practically

Senior Manager - Media planning (Practically)

About the Role:

Reporting to the VP -Marketing & Brand Strategy, this is a key position in the Brand team. We are looking for a well-experienced Media Manager to shape and execute effective advertising campaigns. An all-rounder with exposure across media - Digital, Social, TV and Radio. The job will be to identify and reach target audiences, as well as evaluate campaign success. To succeed in this role, one should be a skilled communicator and decision-maker who can collaborate well with various teams. Knowledge of market research and a willingness to follow media trends are essential. The goal will be to optimize media marketing campaigns (organic and inorganic) to increase brand awareness and help achieve business goals.

Key Responsibilities:

- Analyzing data, thinking creatively and designing innovative strategies to make sure company's marketing campaigns reach their target audience in the most effective way possible.

- Assessing the impact and suitability of different media types used to target certain markets based on the company's needs and wants.

- Strategizing and Developing 360-degree media plans based on the company's objectives.

- Monitoring campaign closely to deliver results.

- Drive Post campaign refinements/learning.

- Interacting with internal and external partner/agencies to create, evaluate, implement, and maintain a media plan.

- Manage Brand Budgets

- Collecting and analysing information on different media channels, such as newspapers, radio, magazines, television, films, the Internet, and outdoor posters and digital billboards

- Creating or recommending certain media strategies to attract and retain customers, increase the client's brand recognition, and maintain and increase customer satisfaction and loyalty.

Qualifications for Media Planner

- 7-10 years' experience as a media planner or similar role

- Proven experience as a Media Planner; experience in digital media is a must.

- Broad knowledge of media channels

- Familiarity with campaign evaluation metrics, media buying & performance marketing

- Excellent communication and teamwork skills

- Working knowledge of analytics tools

- Ability to work effectively under pressure.

- Strong analytical and organizational skills

- Ability to work on databases and spreadsheets, for the collection and management of information.

- Deeply analytical mind with an aptitude for statistics and maths. Excellent Excel Skills.

Qualifications:

- MBA, Marketing (full time) from a premier institute

- B.E/ B.Tech, from a premier institute, preferred.

Our Philosophy

"Make learning experiential and accessible for all aspiring students. When learning becomes joy and competing becomes enjoyable, knowledge transforms into wisdom."

3rdFlix is a revolutionary technology company focused on bringing personalized, and immersive experiences to its customers across the world. The company works in the area of AI/ML, gamification, 3D VFX content, AR, VR, and MR technologies. It has recently launched a "Practically" app bringing experiential learning to the doorstep of every learner.

Practically, is a one-of-a-kind application bringing together the best-in-class features for making teaching and learning efficient and seamless. Practically, its revolutionary virtual classroom solution integrates communication with next-gen video content, simulations, study material, real-time quiz along with a complete test-prep module. Across India and the Middle East, more than 15,000 teachers and 200,000 students across 150+ schools are using our platform, with 2500+ online classes being conducted per day. The platform proudly hosts more than 3500+ proprietary Math and Science videos including 1000+ interactive simulations and AR.

For more details, please visit, www.practically.com