2070Health - Head - Digital Marketing

We are seeking an experienced and visionary Head of Digital Marketing (Chief Digital Marketing Officer) to lead the digital marketing efforts for a large hospital system in India.

This role requires a dynamic individual with a strong background in healthcare marketing, experience in building strategies from the ground up (zero-to-one), and expertise in scaling operations.

Requirements:

Key Responsibilities:

- Strategic Leadership: Develop and execute a comprehensive digital marketing strategy aligned with the hospital system's business goals, focusing on patient acquisition, engagement, and retention.

- Campaign Management: Plan, implement, and optimize multi-channel digital campaigns across SEO/SEM, social media, email marketing, display advertising, and content marketing.

- Budget Oversight: Manage substantial marketing budgets effectively to maximize ROI while ensuring cost efficiency.

- Team Leadership: Lead and mentor a small team of digital marketing professionals while fostering collaboration with cross-functional departments.

- Agency Collaboration: Coordinate with external agencies to deliver high-quality creative assets, media planning, and campaign execution.

- Performance Analytics: Monitor and analyze key performance metrics (KPIs) such as traffic, conversions, and ROI.

- Provide actionable insights to improve campaign effectiveness.

- Healthcare Expertise: Leverage industry knowledge to create tailored strategies that resonate with healthcare consumers and address their unique needs.

- Innovation & Trends: Stay updated on digital marketing trends and technologies to ensure the organization remains at the forefront of the industry.

Qualifications & Skills:

- Proven experience in senior digital marketing roles within the healthcare sector.

- Demonstrated ability to scale marketing operations from zero-to-one while managing growth at scale.

- Strong knowledge of digital tools such as Salesforce CRM (must have), Google Analytics, SEO/SEM platforms, and marketing automation tools.

- Exceptional leadership skills with the ability to manage teams and collaborate with external partners.

- Analytical mindset with proficiency in interpreting data to inform decision-making.

- Excellent communication and presentation skills.

- Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred).

Years of experience: 10+ years.

Benefits.

Why Join Us?.

This is an exciting opportunity to shape the digital presence of a leading hospital system in India.

You will have the autonomy to innovate while working with a passionate team dedicated to improving healthcare accessibility through cutting-edge digital strategies.