2Factor.in - Digital Marketer

About the company:

2Factor.in is a leading Communications Platform as a Service (CPaaS) provider, empowering businesses with seamless SMS and Voice communication solutions. Since 2015, we have enabled secure OTP-based authentication, transactional messaging, and promotional campaigns for enterprises, startups, and developers. Our DIPP-recognized platform ensures high deliverability, real-time analytics, and carrier-grade reliability, making us the trusted choice for businesses looking to enhance customer engagement. Join us to be part of a fast-growing company shaping the future of cloud communications!

About the role:

We are looking for a Digital Marketer to drive our B2B lead generation and brand growth. This role involves managing paid campaigns (Google & Facebook Ads), SEO, content marketing, and B2B events while setting up a scalable marketing culture. If you have a passion for performance-driven marketing and product growth, join us in shaping the future of cloud communications!

Key Responsibilities:

- Own and execute the entire digital marketing strategy single-handedly.

- Plan, manage, and optimize Google Ads, Facebook Ads, and other paid campaigns to drive high-quality B2B leads.

- Improve SEO rankings to increase organic traffic and visibility.

- Establish and scale a growth-oriented marketing culture from the ground up.

- Identify and participate in B2B events, fairs, and networking opportunities to generate leads.

- Develop and execute innovative product marketing strategies to enhance brand awareness.

- Drive content creation, campaign development, and performance tracking for ongoing optimization.

Must-Have Skills & Experience:

- 4-6 years of experience in B2B marketing with a strong ability to generate leads.

- Hands-on expertise in Google Ads, Facebook Ads, and other paid marketing channels.

- Strong understanding of SEO strategies to improve search rankings.

- Excellent verbal and non-verbal communication skills.

Good to Have:

- Experience in a startup environment with the ability to set up marketing processes from scratch.

- Existing connections with marketing agencies to scale efforts