UPES Online | MBA in Marketing Management

• Bachelor's degree or equivalent in any discipline from a recognised university/institution with minimum 50 percent aggregate marks.
• Candidates who have completed their graduation through online learning or open and distance learning Mode from any university/institution recognised by the UGC
• DEB (Distance Education Bureau) are also eligible to apply.

OR

• Candidates who have completed professional qualifications viz. CA, CS or ICWA are eligible to apply.

OR

• Relaxation in Eligibility Criteria for Candidates with Work Experience
• Candidates with minimum 2 years of work experience must have Bachelor's degree or equivalent in any discipline from a recognised university/institution with minimum 45 percent aggregate marks

Semester 1:

• Economics & Management Decisions
• Financial Management
• Marketing Management
• Quantitative Techniques for Management Applications
• Operations & Material Management

Semester 2:

• Human Resource Management
• Customer Relationship Management
• Project Management & Contract Administration
• Strategic Management of Technology & Innovation
• Research Methodology

Semester 3:

• Consumer Buying Behaviour in Digital World
• Online Sales and Channel Management
• Digital Brand Management
• Business Analytics
• Services marketing - Integrating People, Strategy and Tech

Semester 4:

• Business Policy and Strategy
• Data Visualization
• Marketing Analytics
• Social and Digital Media Marketing
• Dissertation