University of Technology Sydney | Mastering Digital and Social Media Marketing

Course Detail

Programme Overview:

Digital and social media marketing offer unique opportunities for customer engagement. During this course you'll explore digital media tools, channels and opportunities shaping the marketing landscape and learn how to deploy them at each stage of the customer journey. Powered by the world-class teaching and the advanced research expertise of the UTS Business School, this course will explore:

• The main digital marketing channels and how to use them
• Changes in digital technologies and the digital marketing landscape
• The opportunities and challenges of different digital marketing tools
• The use of social media platforms to enhance the customer experience
• Online data collection to inform brand strategy and increase customer engagement

Programme Highlights:

• Peer Learning and Networking Opportunity.
• Access to top notch Online Learning Content.
• Live interaction with UTS Facutly.
• Gain a meta certification.
• Apply Knowledge into practise.
• Earn a certificate from top Ranked University.