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Home Courses MICA | Advanced Certificate in Digital Marketing and Communication

MICA | Advanced Certificate in Digital Marketing and Communication

Fuelling Success through Digital Marketing Innovation

Course Snapshot

  • FeeINR 79,999/-
  • Work Experience0 - 30 Years
  • Duration26 Weeks
  • Delivery MethodOnline

Course Detail

Programme Overview:

To become a successful marketer in today's world, you need to have an in-depth understanding of what marketing means in the digital age, how to build a brand that your customers can connect with and achieve business goals in the process.

Programme Highlights:

Experienced Case Studies & Projects:

  • Certificate from MICA.
  • Solve case studies from Star Sports, Zivame, and more.
  • Solve industry projects including live projects on Facebook, Google Search & Display, GA 4 and Get Response.

Customised Tracks for Sharper Outcomes:

  • Executive Track: Learn DM basics, campaign execution and hands-on tools knowledge.
  • Management Track: Learn how to build, run and optimise digital marketing campaigns.

Desired Candidate Profile

  • Bachelor's or Equivalent Degree.

26 weeks core + 5 weeks per specialization

Course Modules

Executive track

  • Fundamentals of marketing: journey from traditional marketing to digital marketing
  • Customer centricity
  • Digital marketing channels and metrics
  • Designing and building a web owned presence
  • Blog creation
  • Seo
  • Sem
  • Display advertising
  • Social media marketing
  • Email marketing
  • Content marketing
  • Web analytics
  • Defining a robust marketing strategy
  • Capstone project and ecommerce bootcamp
  • Soft skills

Management track

  • Fundamentals of marketing
  • Customer centricity
  • Digital marketing channels and metrics
  • Designing and building a web owned presence
  • Social media marketing
  • Seo
  • Sem
  • Display advertising
  • User nurturing: email, remarketing, lead qualification
  • Content marketing
  • Web analytics
  • Defining a robust marketing strategy
  • Planning digital marketing resources (agency vs team)
  • Capstone project and ecommerce bootcamp
  • Soft skills

Programme curriculum for specialization

  • Branding and communication
  • Social media and content marketing
  • Marketing analytics
  • Generative ai