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Home Courses IIM Indore | Executive Programme in Marktech and AI Driven Marketing (Batch 02)

IIM Indore | Executive Programme in Marktech and AI Driven Marketing (Batch 02)

Edge Ahead with AI Powered Marketing Strategies

Course Snapshot

  • FeeINR 3,30,500/- + GST
  • Work Experience5 - 30 Years
  • Duration12 Months
  • Delivery MethodOnline

Course Detail

Programme Overview

The Executive Programme in Marktech and AI Driven Marketing - IIM Indore is a specialized programme designed for marketing professionals and executives who want to enhance their knowledge and skills in the areas of marketing technology (marktech) and AI driven marketing. It focuses on the strategic integration of technology and artificial intelligence in marketing practices.

Programme Highlights:

  • Executive Education Alumni status.
  • Certificate of Completion
  • 5 Days On Campus Module (Mumbai- Non-residential and IIM Indore Campus)
  • Live Classes by Highly Experienced IIM Faculty
  • Holistic Curriculum
  • 125 Hours of Interactive Learning

Desired Candidate Profile

  • Diploma (10+2+3)/ Graduate/ Post Graduate from Universities recognized by the Association of Indian Universities with minimum 50% marks in either diploma or graduation or post-graduation (or its equivalent) with at least five years of work experience.

  • Graduate/ Post Graduate with 5+ Years Experience.

Internships and Trainee experiences are not considered Full-time work.

Course Modules

  • Marketing in a Digital World
  • Marktech and AI in Customer Acquisition: STP, Email, Digital Marketing, Social Media and Programmatic Advertising.
  • Content Generation, Digital Assets, AR/VR/XR and UI/UX Elements of Customer Experience.
  • Introduction to AI & ML in Marketing
  • Marktech and AI in Customer Management: CRM, Predictive Analysis, Customer Service, Customer Experience and Personalization.
  • Ethics and Legal Aspects of Marktech Applications.
  • Understanding Customer Lifecycle - Acquisition, Management and Retention.
  • Marketing Analytics and Decision Making.
  • Digital Transformation Strategy.