iimjobs

.com
Chat

iimjobs
jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
Home Courses IIM Calcutta | Executive Programme in Communication Strategies for Corporate Leaders (EPCSCL) Batch - 6

IIM Calcutta | Executive Programme in Communication Strategies for Corporate Leaders (EPCSCL) Batch - 6

Long Duration Programme (LDP) for Working Professional

Course Snapshot

  • FeeINR 3,20,000 + GST
  • Work Experience8 - 20 Years
  • Duration6 Months
  • Delivery MethodBlended- Online

Course Detail

Programme Overview:

Strategic leadership communication is not just about disseminating information but rather about using communication as a tool to influence, engage and achieve desired outcomes, and maybe even achieve the impossible!

IIM Calcutta's Executive Programme in Communication Strategies for Corporate Leaders (EPCSCL) is unlike any other Communications programme. Going way beyond the commonly held perceptions of Communication, the programme presents new paradigms of leadership communication, bringing in concepts from a diverse set of disciplines and unveiling powerful tools and practices, including manoeuvres that can act as game changers in complex business scenarios.

Designed by distinguished Communication professors of IIM Calcutta who have infused the programme with their research and experience, EPCSCL takes participants on an enjoyable and enriching journey into the multidimensional world of Communication, revealing insightful perspectives through a variety of disciplines (including Gamification, Data Storytelling, New Media Technologies, Agility, Contemporaneity, etc.).

The programme equips participants to use Communication as a remarkably efficient strategic tool in the achievement of personal and organizational goals.

Why do professionals choose this programme?

  • Learn strategic skills in leadership communication to assume higher leadership positions.
  • Get referential guidance though a novel communication guidebook that can help corporate leaders operationalize their vision and mission.
  • Gain insights on manoeuvres that can act as game changers in complex business scenarios that require critical thinking.
  • Adopt a neo-classical approach to Communication Analytics.
  • Understand the Argumentation / Persuasion theory of behavioral economics as communication converters.
  • Effectively convey insights and recommendations to teams and organization.

Desired Candidate Profile

Eligibility Criteria

Working managers with at least a bachelor's degree (10+2+3) in any discipline with minimum 50% marks AND work experience of at least eight years.

Course Modules

  • Leading with Communication Strategy: Conceptualizing of a start-up toolkit for positioning communication not just as medium of interaction but as leadership strategy.
  • Sales Pitch through Impactful Argumentation: Using the NUDGE factor from the domain of behavioral economics as communication converters.
  • Public Speaking-Crafting a Contemporary Public Narrative: Repositioning oration as a leadership skill for contemporary inclusive oriented industry and policy.
  • Leveraging Digital Communication for Leaders: Preparing platform-oriented strategies for digital presence and impact.
  • Inter-Cultural Business Communication: Understanding of various cultural dimensions which are active in transnational workspaces for designing effective communications.
  • Data Presentations: Reorienting data through stories for persuasive presentations.
  • Leaders as Conflict Processors-Conflict Resolution and Negotiation: Transposing communication from the area of literature to the disciplines of behavioural sciences.
  • Story-telling in the Digital Era: Employing trans-medial, branding and digital story-telling as leading market influencers.
  • Communication Analytics - Visual Communication Trends: Adopting a neo-classical approach in analyzing visual data in the larger pool of data analytics for business investigations.
  • Communicating With(out) AI: Understanding how AI-primarily large language models (LLMs)-and the age of generative text affects leadership communication.
  • Gamification: Leveraging game-like elements in non-game scenarios.