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IIDE | Post Graduate Programme in Digital Marketing | Mumbai
The programme that aims to transform you into well-rounded digital marketers.
The programme that aims to transform you into well-rounded digital marketers.
Course Snapshot
- FeeINR 6,45,000 /- (Starts as low as ₹20,000)
- Work Experience0 - 4 Years
- Duration11 Months
- Delivery MethodCampus
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Course Detail
Program Overview
At IIDE, we take pride in offering an intensive 11-month Post Graduation Program in Digital Marketing that aims to transform you into well-rounded digital marketers. With A comprehensive curriculum that includes all the essential skills sought by brands & agencies today, this program is meticulously designed to accelerate your career.
In addition to mastering core digital marketing competencies, our program places a strong emphasis on developing essential soft skills. We understand that excelling in digital marketing requires more than just technical expertise; it also demands critical thinking, communication & the right mindset. Therefore, we offer rigorous & continuous placement training to help you not only crack interviews & secure jobs but also thrive in those jobs. Our goal is to ensure that you are industry-ready even before you step into the professional world.
Desired Candidate Profile
- Graduates with a minimum of 50% in their last qualifying exam.
- Freshers, Interns, and Young Working Professionals.
- Work experience: 0-4 years.
- No CET/CAT/CMAT required.
Course Modules
Sem 01
01 Foundation Introduction to Digital Marketing
- Marketing & Management Fundamentals
- Customer Centricity
- Research: Market, Brand, Competitor
- Agencies & Structures
- Placement Orientation
- Design Essentials
- Microsoft Office: Excel & PPT
- Soft Skills: Grooming & Networking
- Presentation Designing & Delivery
- Brand Management, Strategy & Positioning
- Foundation Project
02 Setting up a website
- Introduction to Website Designing
03 Content Strategy
- Content Strategy
- Storytelling
- Copywriting & Content Writing
- Content Strategy Project
04 Organic Social
- Organic Social Media Marketing
- Influencer Marketing
05 Paid Ads
- Introduction to Digital Paid Media Landscape & Introduction to Meta
- Basic Math revision & Introduction to digital media metrics
- Meta Ads
- LinkedIn Ads
- X & Snapchat Ads
- Meta Ads Project Presentation
- YouTube Ads
- Google Display Ads
- Google Demand Generation & UAC
- Paid E-commerce
- Paid Search
06 Media Planning & Buying
- Media Planning
- Media buying
- Client Servicing
- Google Workspace: Sheets & Slides
- Etiquettes & Communication
- Using Problem Solving frameworks
Sem 02
07 Website
- Creating your website portfolio
08 Organic Search
- SEO: On-Page, Off-Page & Technical
- Using Quora & Pinterest
- Digital PR
- YouTube SEO
- App Store Optimization (ASO)
09 Paid Ads (Advance)
- Programmatic + OTT + Native Ads
- Affiliate Marketing
- DIgital Ad Sales
10 Reporting & Data Visualisation
- Looker Studio
11 Ecommerce Organic
- eCommerce Management
- Build Your Shopify Website
- WooCommerce
12 Online Reputation Management:
- Brand Reputation Marketing & Management
13 Lead Management & Analytics
- Introduction to Lead Generation & Nurturing
- Landing Page Optimization
- Customer Relationship Management
- Email Marketing
- Drip Marketing
- Chatbots
- Conversion Tracking
- Conversion Rate Optimization
- Growth Marketing
- Retention Marketing
- Multilingual Marketing
- Google Tag Manager
- Google Analytics
- Multi-Platform Attribution
14 Brand Planning & Strategy
- Brand Management & Positioning
- Project Management
- Integrated Marketing Strategies
- Content Strategy Project
15 A.I. in Marketing
- Generative AI in Digital Marketing + ChatGPT
16 Creative Marketing
- Creative Production / Content Creation & Promotion
- Video Marketing & Script Writing
- Podcast Marketing
- Digital Designing Tools
17 Business Skills
- Campaign Planning
- How to Start Your Own Digital Marketing Agency
- How to Earn as a Freelancer
- B2B Marketing
- Art of Pitching
- Personal Branding
- Negotiation Skills
- Aptitude & Guesstimates
- Excel Advanced: Reporting & Analysis
- Ethics & Legalities
18 Brand Planning & Strategy
- Brand Management & Positioning
- Project Management
- Integrated Marketing Strategies
- Content Strategy Project