Chief Marketing Officer, WakaW.live

- At Wakaw.live. we are passionate about Communities, People, technology and Media, and we're looking for a bright, hungry, and talented Chief Marketing Officer to join our founding team.

- You will be in on the ground floor of launching an exciting new social media platform for Live-steaming Commerce online and Pop-Ups stores offline.

- We eat, breathe, and sleep all things Live for Communities, and so should you!

- The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams.

- You will have a strong marketing background with excellent communication skills and attention to detail. If you're looking for an exciting company where you can grow your marketing skills while rooting for your favorite team, apply today to become a part of the next top social media platform!

- Responsible for digital marketing channel including Facebook, Google, TikTok, Snapchat, LinkedIn etc.

- Bring a deep understanding of growth & optimization best practices such as A/B testing, growth hacker tactics on leveraging product and engineering teams.

- Partner with local marketing to build marketing content for client growth.

- Plan and execute digital campaigns to distribute and leverage content across channels for best results.

- Capture market trends and customer needs to capture opportunities in growth.

- Partner with Engineering and Data Science to develop and implement experiments to test hypothesis for which changes will drive product adoption and growth.

- Understand funnels, ecosystems, advertiser behaviors to identity opportunities in growth.

- The successful candidate will have deep experience building and expanding brands, driving growth, and the creative ability to deliver new and Wakaw.live. community-derived ideas into actionable and effective marketing strategies.

- You will love working closely with product teams & content teams and will be a key member of Wakaw.live.s executive leadership.

- You are a seasoned marketing professional who works collaboratively with all levels and backgrounds and has significant experience creating, influencing, and developing brand storytelling and integrated marketing campaigns, and performance-based lifecycle and acquisition/retention marketing campaignsand seeing them succeed.

Responsibilities :

- Own positioning, messaging, branding, segmentation, strategy, and creative direction focused on continuing Wakaw.live.s evolution in the mobile technology space

- Set clear goals for delivering growth in brand metrics and on-Wakaw.live. engagement

- Develop strong audience-focused marketing priorities that builds the foundation for brand, content, product, and growth marketing campaigns

- Deepen audience insights through developing significant quantitative and qualitative understanding of brand and market trends including awareness, perception, and engagement by audience targets

- Provide inspirational leadership to marketing teams in a hands-on/executional way; ability to dig into the details and set a high quality bar for all inputs and outputs

- Create capabilities that bring the brand to life in greater dimension through targeted, measurable experience-based events & activations and integrations with other Wakaw.live. digital properties

- Act as a recognized and active expert in marketing, brand and voice of the customer for the company by continually educating and sharing work and knowledge as well as blazing a trail of creativity and innovation

- Promote a work environment that fosters creative thinking, innovation, rational risk-taking and tradeoffs

- Lead & scale the team with vision, empathy and humor

Basic Qualifications :

- 8+ years of marketing leadership experience with a track record of proven success as a brand executive

- Strong, proven leadership skills and highly developed interpersonal skills to lead and manage a diverse and global team of 20+ marketing and creative professionals

- Demonstrated experience growing a company in a competitive and evolving market; has a growth mindset and draws energy from change as opportunity

- Deep experience in brand building - both strategically and creatively; phenomenal brand development to delight customers

- Energetic and infectious leadership in a fast-paced environment. Interacts well with all levels of internal and external stakeholders

- Ability to marry insights & data with storytelling, narrative development, and messaging

- Experience building and scaling teams, budgets, tools, and programs

- Experience working in a fast-paced, start up environments

- Detail-oriented, and able to juggle multiple tasks and conflicting deadlines at once

- Inspirational public speaker

Preferred Qualifications :

- You are an active sports enthusiast

- Active user of social media