Posted Position Title Manager Analytics

    Role Summary / Purpose:
    * Marketing Analytics

    Essential Responsibilities:

    * Driving portfolio analysis to develop various scorecards / models with respect to retail spends, cash spends, etc.
    * Provide analytical inputs for developing marketing campaigns / programs, including control-test, DOE designs, etc.
    * Measure efficacy of marketing campaigns / programs & drive post-facto analysis for campaigns / programs.
    * Portfolio analysis to support marketing programs / new product launches and long- & medium- term business planning sessions
    * Execute standardized reporting & MIS requirements of the business
    * Conceptualise and execute campaign management strategy and system for more effective marketing promotions.

    Qualifications / Requirements:

    -  Advanced expertise of statistical tools like SAS
    -  Advanced understanding of financial services industry preferably credit cards. Ability to break down business problems and issues to analytical problem and analyse the same.
    -  Ability to drive initiatives with detailed planning & execution
    -  Self-starter with strong focus on adherence to timelines
    -  Financial services / Credit Card industry experience preferable
    -  Ability to work in cross functional teams
    -  Team Management

    Desirable:
    -  Masters in Economics/Statistics (preferably from a premium institute)
    -  4 to 5 Years Analytics Experience in Marketing/Risk or comparable function preferably from credit card / financial service industry

Please send your resume to careermanager.latika@gmail.com