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Consumer Insights - FMCG (4-6 yrs) |
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Written by MBA Jobs
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Tuesday, 09 February 2010 |
A LEADING FMCG MAJOR IS LOOKING IN FOR -- MANAGER INNOVATION
BASED AT MUMBAI
Job Description:
Consumer & Market Research : --
Conduct / supervise the consumer research process.
Interpret / extrapolate research results and integrate the
feedback from diverse sources [including trade] for a holistic
understanding of consumers' usage, attitudes etc.
Consumer Innovation : --
Drive innovation for competitive advantage at all stages of the
consumer behavior process viz Consumer Understanding ,Consumer
Insights ,Brand / product concepts ,Brand awareness /
knowledge ,Brand purchase ,Brand feedback & repeat purchase.
Uncover consumer insights from consumer understanding / consumer
analysis leading to innovative segmentation. Convert winning
insights to meaningful concepts / propositions
Consumer & Customer Interaction : --
Liaise with R&D for idea generation and consumer feedback keeping
marketing in loop.
Macro Trend Identification, Extrapolation. Understand the effect of
competitive actions on own consumer franchise. Discern /
understand the complete consumer purchase process for different
consumer segments
Consumer Franchise, Brand Equity, Strategic Planning
Establish processes for measurement & tracking of important
brand equity / consumer franchise parameters as well as brand
value / drivers
Customer Marketing support : --
Providing research related support on all research requirements of
the marketing team (all tracks and panels, adhoc research etc.)
Assisting the marketing team in better understanding of the market,
thus facilitating more robust long range planning as well as
operating plans.
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BATCH - 2003 / 2004 / 2005 -- ONLY
FROM : FMCG / FOOD / DURABLE / ELECTRONICS / LIFESTYLE
MAIL AT : narayanxyz123@yahoo.co.in
CTC - 16 L TO 19 L
REGARDS
NARAYAN
CAREER AVENUES I PVT LTD
MUMBAI.
M - 09819147645
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