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Head - Brand Marketing (7-10 yrs) |
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Written by MBA Jobs
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Thursday, 04 February 2010 |
Position: Head of Brand Marketing
Designation: AVP
Location: Gurgaon, NCR, India
Experience: 7 to 10 Yrs
Reports to – Chief Marketing Officer
Reportees – Team of Product Marketing, Retail Marketing, Brand Marketing
Total reportees 10+ Direct and Indirect
Job Description:
a) Mandate to head brand marketing including :
1. Consumer segmentation.
2. Consumer & category insights.
3. Brand positioning and product range architecture strategy formulation.
4. Communication and media strategy to deliver the brand and business goals.
5. Conceptualization & Execution of integrated marketing campaign to achieve the brand & business goals.
6. Be the first person responsible to hire, manage & drive creative, media & PR agencies to deliver to brand & business objectives.
7. Develop and execute a powerful promotional plan to increase the market share of Company in all the relevant service offerings in travel.
b) Head a team of managers to help deliver offline product & channel marketing & business objectives.
1. Design and execute marketing campaigns across ATL & BTL media to drive & deliver the business plans for offline products such as domestic & international holidays & offline channels such as retail, B2B & call centres.
2. Continuously strive to optimize the cost of customer & business acquisition though campaign optimization & marketing mix management for these offline products & channels.
Desired Profile:
* MBA or eqv from a premier business school (Tire 1 Only)
* At least 3-5 years of core brand marketing experience in a consumer goods / services / FMCG company is a must
* Strong analytical abilities & communication skills
* Must have good interpersonal & creative appreciation skills
* Must have a strong understanding of brand management concepts & processes.
* Must have a valid passport
If you are interested please mail your updated profile to rama.garlapati@careernet.co.in or can reach me on below numbers
Reagards
Ram
Direct: +91-80-66550164 ; Mobile: +91 93411 14494
Email: rama.garlapati@careernet.co.in
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